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Mixed Data Collection Modes – Round-Up
One of the workshop sessions I attended on the first day of the 2011 Marketing Research Association (MRA) Annual Conference, in Washington DC., was about mixed data collection modes. One of the...
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How Can Market Research Regain Its Mojo? Watch ESPN
One of the presentations I enjoyed the most at the recent 2011 Market Research Annual Conference in Washington DC was the one by Barry Blyn from ESPN. He provided superb examples of how market...
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What Do You Use Your Tablet For?
Do you have a tablet? What do you use your tablet for? If you go by the media buzz, it seems that everybody has a tablet these days. A recent Forrester survey shows that in Q1 2011, about 5% of US...
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